AlphaTheta Euphonia Product Launch

The Euphonia was the third product after a new brand launch, and was the first in a new lineup for us as a brand. The market for rotary mixers is niche, but respected. The aim was to maintain a professional tone and communicate how and why this product was developed, appealing to existing rotary mixer users as well as new potential users.

To achieve this, we used a combination of detailed product shots, artist demos, interviews, graphics, and lifestyle scenes.

I produced the main launch video, social cutdowns, and the Key visual.

Project components:
* Developed the campaign plans and main visual identity.
* Worked with graphics designers, VJs, and animators to create the visuals.
* Liaised with international teams to produce interviews with internal and external stakeholders.
* Collaborated with artists for performance demos.
* Developed and storyboarded particular shots to create the visual impact that matched our initial aim.