With over 13 years of experience in image and video, I currently lead projects for a global technology company in the music industry.

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I manage teams of freelancers and collaborators such as videographers, photographers, audio engineers, designers, editors and copywriters, situated in different regions for in-house work, as well as directing external agencies and high-profile artist teams.

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I oversee 20+ projects per year, spanning product launch campaigns, adverts, tutorials, live streams, podcasts and social media-focused content.

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I am responsible for developing ideas from initial concepts to final deliverables. This includes developing creative treatments, managing budgets and timelines, directing production, and coordinating with cross-functional teams across regional marketing, sales and digital channels to ensure their business objectives are achieved through content.

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My projects and campaigns have significantly increased brand visibility and strengthened audiences across different markets.

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Beyond production, I have a strong foundation in audio engineering, which I apply to my projects.

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I have a strong interest in applying my creative vision through technology, specifically in AI tools. In my personal time, I have been exploring custom AI tools to optimise workflows in my everyday tasks.